Will Netflix account sharing soon cost extra? Streaming service tests new subscription model — cinema news


It has long been known that Netflix doesn’t like it when you share your account with people outside of your household. But it is also known that the streaming service has not yet found a way to effectively prevent this practice. In Peru, Costa Rica and Chile, Netflix will soon be testing a compromise solution: Sharing accounts should be allowed, but only if you pay an additional fee that is well below the price of another full subscription.

As Netflix explains in a blog post, in the test regions it will be possible to add up to two additional users who live outside of your own household to your existing subscription. In Peru, this will cost the equivalent of about 1.90 euros extra per person, in Costa Rica and Chile it will be about 2.70 euros extra.

That’s significantly less than a normal additional subscription would cost, but at least allows Netflix to earn a little from additional users* who have so far slipped through the provider’s fingers. In order to make the changeover easier, existing profile data can then also be transferred to one of the so-called sub-accounts.

Is the new Netflix model also coming to Germany?

It is not yet possible to say whether this model will also be available in Germany. Netflix itself announces on its blog that it’s just a test for now: «We’re working to understand the usefulness of these two features for users in these three countries before making changes anywhere else in the world.»

If the experiment proves successful, Netflix will certainly be interested in rolling out the new model worldwide. After all, the streaming provider is finding it increasingly difficult to win new customers and continue to grow, which is why it has recently increasingly relied on price increases — but these are no longer so easy to enforce in Germany due to a court ruling:

Hope for Netflix users: A price increase is no longer so easy in Germany



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